ROXXR

High Performance Lifestyle

Meet Our Founder

Meet Jeffrey Michael Fisher, the visionary mastermind behind ROXXR. Born on September 6, 1974, in Bakersfield, California, Jeffrey’s passion for racing ignited when his father introduced him to his first motorcycle a 1980 pw50 y-zinger at age 5 that he brought home to surprise Jeffrey in the sleeper cab of his semi truck, and at 8yrs old his first race bike, a 1982 modified flat track Honda ATC 110 3-wheeler that ran on alcohol. This pivotal moment sparked Jeffrey’s love for speed and competition, laying the foundation for his future accomplishments.

In the 1980’s, Jeffrey thrived in the exhilarating realm of outlaw 3-wheeler racing, showcasing sheer determination and skill to emerge as a champion in this demanding sport. When regulations shifted and the vehicles faced a ban, Jeffrey’s unwavering spirit guided him to seamlessly transition to quad racing and later to motocross bikes.

His talent and versatility shone brightly as he conquered diverse disciplines such as oval, tt flat track, boardercross, supermoto, outdoor motocross, supercross, and freestyle circuits, earning renown as a formidable force in the motorsport arena, known to many as just simply “Fish” in the action sports world.

Returning to his roots in Bakersfield, California, Jeffrey founded ROXXR, a testament to his commitment to nurturing the next generation of racers. Through his training programs, he imparts his wealth of experience, igniting in aspiring riders the same passion and drive that defined his remarkable career.

Beyond training, Jeffrey’s expertise extends to crafting custom vehicles, where his creativity and technical finesse shine through. Starting with his first build with his father a 1946 Ford coupe they dubbed “Plumb Crazy” when he was 13yrs old. His innovative designs and meticulous attention to detail have captured the admiration of the motorsport community, cementing his legacy as a pioneering figure in the industry.

Today, Jeffrey Michael Fisher stands as a revered icon in the motorsport world, his influence reaching far and wide. With a steadfast dedication to excellence and a profound love for racing, he continues to inspire and shape enthusiasts, leaving an enduring imprint on the dynamic realm of motorsports. Join us at ROXXR as we celebrate Jeffrey’s legacy and the adrenaline-fueled world of high-performance racing.

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